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Selected projects: Strategy, design and real impact

  • Fintech
  • Health and wellness
  • B2B
  • B2C
  • Technology

A collection of case studies where product strategy, information architecture and UI design come together to solve complex business problems and transform the user experience.

Unifying budget management at Coca-Cola: from fragmentation to a scalable system

  • UX
  • UI
  • Prototype
  • Landing Page
  • Design System

Investment Committee Prioritization Tool (ICPT) is a platform developed for Coca-Cola, designed to manage, parameterise and organise budgets and campaigns efficiently around the world. This system supports strategic decisions inside the investment committee, it secures an optimal distribution of resources and it aligns the initiatives with the business objectives.

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ICP Tool for Coca-Cola

Full redesign of Polestar Pilates: Raising conversion through strategic UX

  • UI
  • Prototype
  • Landing Page
  • Design System

More than a visual redesign, this project was a strategic intervention to transform a Pilates education platform where 70% of the drop-offs were concentrated on the home page. My role as UX/UI and Product Owner was to align the value proposition with the real needs of the user in order to maximise course sales.

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Polestar case study

LeanCore Studio: Simplifying financial complexity through design

  • UX
  • UI
  • WebApp
  • Design System
  • Prototype

The challenge was to turn highly technical and abstract financial processes into an intuitive automation system. My role as a UX/UI designer was to design an interface that not only operated with precision, but also built the confidence a user needs to automate their financial decisions.

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LeanCore Studio case study

LeanCore redesign: Information architecture and a minimalist UI for fintech trust

  • UX
  • UI
  • Prototype
  • Landing Page
  • Design System

In the fintech sector the interface is a synonym for safety. The full redesign of LeanCore focused on the removal of visual noise in order to convey absolute trust and professionalism. It restructured and filtered the key information so that users understand the product ecosystem without friction.

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LeanCore website case study

See what people are saying about me...

As Victor's direct supervisor at Blaster, I can say that working with him was an exceptional experience. He is not only an extremely fast and efficient interface designer, he also holds an impeccable level of rigour and attention to detail in every delivery. Beyond his technical talent, Victor is a great colleague and a valuable asset for any team: always proactive, with an excellent attitude and genuinely willing to collaborate and lift up the people around him. I recommend him without hesitation, for his professional quality and for his human quality alike.

Translated from Spanish